Revitalized marketing operations through intelligent automation, analytics, and MarTech excellence, driving enhanced campaign ROI, qualified lead flow, and end-to-end lifecycle performance across strategic channels.

Transformed marketing operations through advanced analytics, lifecycle automation, and MarTech integrations, amplifying campaign impact, lead quality, and sales pipeline efficiency across global channels.

Skills: Marketing Automation, Lead Lifecycle Management, Marketing Analytics, Data Enrichment, Campaign Optimization, Dashboarding & Reporting

Spearheaded Marketing Ops as a Centre of Excellence, optimizing lead lifecycle, MarTech efficiency, campaign execution, and A/B experiments while supporting cross-functional marketing and engineering collaboration.

Skills: Marketing Automation, Lead Lifecycle Management, MarTech Optimization, ABM Strategy, A/B Testing, Campaign Execution

Architected marketing operations as a Center of Excellence, streamlining lead management, campaign execution, and MarTech optimization to elevate automation efficiency and cross-functional alignment.

Skills: Marketing Automation, Account-Based Marketing (ABM), Lead Lifecycle Management, A/B Testing, Campaign Operations, Marketing Technology (MarTech)

Delivered strategic consulting, product lifecycle execution, and market insight-driven solutions by aligning cross-functional teams and business goals to enhance client value, innovation, and portfolio outcomes.

Skills: Product Lifecycle Management, Market & Competitive Analysis, Business Strategy, Client Portfolio Consulting, Cross-Functional Collaboration, Requirements Documentation

Drove campaign operations and automation strategy for multilingual global programs through data-centric targeting, optimization, and execution across marketing platforms in collaboration with cross-functional teams.

Skills: Marketing Automation, Campaign Segmentation, A/B Testing, Lead Scoring & Attribution, Global Campaign Strategy, Cross-Functional Collaboration